Only a permanent positive user experience makes web applications successful. All business relevant processes have to be integrated into the website so that a personalized user experience can be gained from the content management. To that end, Infopark offers a platform that provides responsive content for differing target groups and establishes long-term customer relationships with optimized customer experience management. By means of a modern personalization of website content you can improve conversion rates, customer bonding and cross-selling and up-selling.