Usability and Testing for Successful Websites
Clear structures for optimal conversion rates.
Focus on the user: Usability & testing
The website is a company's calling card. The design, implementation and realization of the website should be dedicated to attracting attention. But along with the technical, graphic, content and SEO aspects, the new website should consider one criterion above all else - usability.
Can visitors use the website so that they achieve their goal efficiently, effectively and satisfactorily? Websites should be designed so that they are user-friendly, inviting and practical.
After all, the aim of websites is to convince visitors about the company's offers and to turn them into customers. Infopark supports you in realizing powerful websites and dynamic web appearances that convince visitors through usability.
Why usability is decisive for website success
Usability is increasingly becoming a central success factor for companies. The user decides within a matter of a few seconds if he/she is going to leave a website quickly or not. If the user has landed on a website, usability decides whether he/she will become a customer. If you possess user-oriented know-how in terms of usability, you can increase customer satisfaction and position yourself successfully on the market.
If the user can find the information needed or offers quickly, the break-off rate decreases and the conversion rate increases. User-friendliness is also taking on ever greater importance as a distinction for offers and products. Customers and users ascribe significantly greater importance to usability as a procurement criterion. The fewer hurdles the visitor has to jump to get to finish the lead or make the purchase, the greater the corporate success.
Furthermore, the analysis and optimization of the website usability is closely linked to the online marketing area. Marketing and user-friendly optimization orient themselves on the requirements, wishes and expectations of the users and customers. Usability is a factor in all the areas of the website, from the navigation through the readability to the speed and the consistent realization of the design and layout.
Advantages of the target-group oriented usability optimization
- The user feels they are being directly spoken to with the attractive and structured design.
- With a clear menu structure, simple navigation and short loading times, the user quickly finds the information and can move easily between the various sub-sites.
- By means of a barrier-free design, users with physical or technical limitations can also access all the website's content.
For website operators, a customer-focused website design has the following:
- Customer satisfaction is high.
- Customers are gained and bound.
- Sales increase.
- The corporate image improves.
Infopark CMS for great usability
Along with high performance, the Infopark content management systems provide many options for implementing interactive and dynamic websites more quickly than ever. These make it possible to create high-performance and scalable websites and web applications where content management, content publication and dialogue applications are combined seamlessly.
How to make websites user-friendly
Various content and external factors impact significantly on the usability of a website. The user must be able to find the desired information or products quickly; the look and feel of the website should always be characterized by a clearly structured, menu-oriented and attractive graphic user interface.
The integrated web analytics provide valuable information about user behavior on a regular basis. How long does the user stay on a single page and where do users frequently break off the process? The focus of the user behavior assures that the usability can be constantly improved by means of changes to the weak spots the analyses find.
Concrete user feedback is made possible by means of usability tests. Corresponding tests can be performed online with the aid of questions transmitted by mail. another possibility is the so-called moderated usability test in which the user is led through the test on-site or via video conference.